#DontF*ckMyFuture Encourages Youth Participation in the Brexit Vote

By: Laura McQuarrie - Jun 23, 2016
References: youtube & adweek
After discovering that a recent poll reveals that just 50% of people under the age of 35 intend to participate in the Brexit vote to determine Britain's membership in the European Union membership, the adam&eveDDB agency launched the #DontF*ckMyFuture campaign.

One of the celebrity-backed spots stars actress Keira Knightley, who demonstrates one some of the many things that can be done in the span of five seconds. After showing off "the perfect awards face," she reminds that it also takes the same amount of time to cast a vote with an "X" on a ballot.

Other British celebrities who were called upon to lend their voices to the campaign include Lily Cole, Vivienne Westwood and Big Narstie.

Ahead of the EU Referendum, many offbeat campaigns like this one are being created specifically to capture the attention of young voters.