Hipsters aren't the only ones in tight pants; the participants in the Tour De France also rock skin-tight sportswear during their epic journey. Photographer Brent Humphrey attempts to capture this, and more importantly, the ambiance of this monumental event in his Project Le Tour.
The project shows tourists, spectators and cycling enthusiasts all along the route of the Tour De France. What a way to spend your summer days!
Implications - Consumers have grown weary of mind-numbing television programming and are now turning to entertainment with much more intellectual substance. Corporations looking to appeal to a more academic market may consider offering education information to go along with their products.
Documenting Race Culture
More Stats +/-
24 Hardcore Bicycles
Google Street View of Tour de France
Tour de France Marketing