In his shoots, Brendan George Ko drapes models in eccentric gowns that cover their face and sometimes the entire body. He is able to turn ordinary models into ghostly nightmare figures in his unique photography collections.
Implications - Consumers in modern society are looking for more unconventional designs. Products that feature a fantastical element are appealing to those who look for a way to forget their responsibilities for a moment. Companies trying to increase their appeal could develop more items like this.