The 'Breeze with Comfort' Print Ads Will Give You the Warm and Fuzzies

By: Emily Evans - Published: May 26, 2011 • References: adsoftheworld
There's nothing better than a warm embrace to start your day -- just like the ones featured in these 'Breeze with Comfort' print ads. These joyful ads were created by the advertising agency Lowe & Partners, based in Singapore.

Three advertisements were released for the Breeze with Comfort print ads campaign, each slightly different from the other. In each of the three ads a different emotion-evoking embrace takes place: one between a father and daughter, one with a grandparent and child, and one with a mother and child. These three different Breeze with Comfort print ads demonstrate a relatable scenario, which viewers can both understand and appreciate.

Photographer Anuchai Secharunputong does a very effective job in capturing real emotion between all of the models featured in the print campaign. The minimal text used in the ads is simple and well-stated: "huggably soft" -- and that is exactly what these ads convey. Stats for Cuddly Campaigns Trending: Older & Chilly
Research: 1,190 clicks in 261 w
Interest: 3 minutes
Concept: Breeze With Comfort Print Ads
Related: 40 examples / 31 photos
Segment: Females, 18-55+
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