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Breathing Mannequins Edit
Sony Uses Real Fake Women for Sony Vaio Launch in NYC

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Breathing Mannequins
Sony Uses Real Fake Women for Sony Vaio Launch in NYC
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Breathing Mannequins - Sony Uses Real Fake Women for Sony Vaio Launch in NYC (VIDEO)
Sony Uses Real Fake Women for Sony Vaio Launch in NYC
 Published: Feb 4, 09
Comments: 1 Views: 3,737

Sony partnered with six designers to outfit “live mannequins” for a show-stopping way to get the jaded New York City notebook users to pay attention. The mannequins are strewn throughout various locations in the Big Apple where they will be featured until Valentine’s Day.

The campaign was designed by 180 Los Angeles Executive Creative Director William Gelner to draw attention to the new Sony Vaio P Notebooks.

References:  sonystyle

Filed In:  branding,  computers,  fashion,  marketing,  publicity stunts,  tech






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FOUR WAYS TO REACT: vote, favorite, add more examples of Breathing Mannequins or comment about Sony Uses Real Fake Women for Sony Vaio Launch in NYC.

Favorited by Bianca Bartz on Feb 4, 09
Bianca Bartz on Feb 4, 09  4,530 Trends   3,575 Comments
How clever! This is a new favorite!
Bianca Bartz on Feb 4, 09  4,530 Trends   3,575 Comments 0
Favorited by S.j on Feb 5, 09
Favorited by Princess Blay on Feb 26, 09

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Breathing Mannequins