Sony Uses Real Fake Women for Sony Vaio Launch in NYC
The campaign was designed by 180 Los Angeles Executive Creative Director William Gelner to draw attention to the new Sony Vaio P Notebooks.
Implications - In contemporary society, it is difficult to garner attention from consumers. Because of this, different tactics are required to sell a product. Placing emotional, real-life associations with a product will give companies a leading edge over competitors, as this tactic will create more of a relationship with the consumer.