These Breast Cancer Ads Disguise Themselves as Social Media Logos

By: Laura McQuarrie - Sep 30, 2014
References: bcf.org.sg & designtaxi
This creative breast cancer ad series for the Breast Cancer Foundation encourage women to spend less time on social media, and instead get themselves checked out by a doctor. The ads were released for Breast Cancer Awareness Month in October and feature witty taglines that read "If only you checked your breasts as often." Each of the app-shaped icons in the ads feature slightly altered versions of the Twitter, Facebook and Instagram logos that are made to look like grabby hands.

All of these are fairly abstract, but the flesh-colored Instagram logo and its circular elements is definitely the most risqué of the bunch. Still, the ads are a clever way to appeal to a generation that values online interaction and good health.