Extra Butter Use BREAKS KRU for Mishka's 2010 Lookbook

By: Ryan Hinkson - Published: Apr 11, 2010 • References: mishkanyc & hypebeast
This collaboration between BREAKS KRU, Mishka and Extra Butter is a great example of how a breakdancing crew, a clothing line and a retailer can make visual magic.

The photo shoot is for Mishka's Spring 2010 line and it's packed with pop-locking goodness. The BREAKS KRU strike a bevy of high-energy moves while dipped from head to toe in Mishka's latest.

The pop-locking lookbook was done in-house by Extra Butter and will sure bring plenty of folks into the store so they can look like the BREAKS KRU even if they can't pull off the moves. Stats for Pop-Locking Lookbooks Trending: Older & Chilly
Research: 4,427 clicks in 319 w
Interest: 4 minutes
Concept: Breaks Kru Mishka
Related: 74 examples / 57 photos
Segment: Females, 12-55
Comparison Set: 27 similar articles, including: underground hip-hop 'krumping' goes mainstream, custom kicks for marketing, and advertising with an attitude.