The Breakfast NY Points Sign Has a Dynamic Display for Modern Wayfinding

By: Amelia Roblin - Nov 16, 2014
References: pointssign & designthinkers
What if street signs told you precisely what you were looking for, rather than servings as clues to navigate a city? The Breakfast NY Points Sign has been designed to do just that. Not actually intended to replace roads markers, this cutting-edge way-finding guide serves as a next generation kiosk that blends seamlessly into the urban environment with a wonderfully timeless look.

A control panel — positioned on the street post for easy viewing and interaction — presents its user with five buttons that enable him to discover places to eat, drink, play, explore, travel, learn, shop and save money. This digital menu changes its options according to the time of day. When a button is pressed, the three fins rotate smoothly around to indicate specific directions. The impressive custom LED panels then fade in with information about everything from restaurants and local deals to train schedules and nearby concert details. The descriptive text is displayed in realtime, enabling sport stadiums to broadcast live scores and trending events on social media to appear.

The Breakfast NY Points Sign serves as an effective and beautiful connection between the technological, social and physical domains. It's packaged in a familiar fashion that can suit any city and can be decorated to coordinate with a particular neighborhood. The designers have planned for the sturdy Points system to have a straightforward installation in place of existing lamppost ports. Advertisers, organizations and commissions can easily buy their time and mentions through an online calendar.

Andrew Zolty of Breakfast NY presented Points at the RGD DesignThinkers 2014 conference in Toronto.


Photo credit: Core77