Maybe it’s me, but this chair looks like a piece of bacon, though I’m not sure that is what they intended. Based in Rotterdam, Atelier Van Lieshout has 20 employees with a variety of specialties.
Implications - The rise of foodie culture has piqued consumer interest in inedible designs that celebrate the owners' love of food. This lounger, for example, looks just like a piece of bacon. Companies can take advantage of this opportunity by releasing products and staging ad campaigns that focus on this food obsession.