Haagen-Dazs Bee-Boys for Awareness

By: Bianca Bartz - Published: • References: savethehoneybees & youtube
Colony collapse disorder is threatening honey bees with extinction and Haagen-Dazs wants to help. The ice cream company is debuting a video with break dancers dressed as honey bees for

Haagen-Dazs got creative with the new social awareness campaign which involves an attempt at a humorous viral video. In case you've ever wanted to see a bee bust a movie, here's your chance!

The ice cream makers made a similar attempt in April in an attempt to end the phenomenon, which some are attributing to the abundance of cell phone radiation. What's important to remember is that honey bees don't just produce honey; they're also responsible for pollinating close to one third of natural food supply in the western world.

While the video seems silly, the concept behind dancing bees is surprisingly logical. When honey bees venture out and find a great nectar supply, they buzz back to their hives where they perform a very unique dance that actually informs other bees in the hive exactly how far the food source is, the direction its in, how good the quality is and how much there is. The length of their performance depends on the intensity of the food quality.

Here's Haagen Dazs' first attempt at raising awareness for honey bees: Stats for Breakdancing Honey Bees Trending: Older & Warm
Traction: 6,852 clicks in 345 w
Interest: > 3 minutes
Concept: Breakdancing Honey Bees
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: presence-rewarding apps, fictional mammal purses, and all-natural frozen meals.