Headsets.com is giving away free Plantronics Discovery 925 Bluetooth headsets to people who are arrested for talking on a cellphone (without a headset) while driving.
The authors at OhGizmo say that "only the first 734 offenders will get the headsets and the offer is valid for US residents only."
This is a fine example of word-of-mouth marketing. A company does something stupid and the online world comps them some free advertising. You're welcome Headsets.com.
Jawbone did a similar viral campaign, but they only offered a $20 price reduction for their headsets.
Stats for Rewards For Breaking The Law
Trending: Older & Chilly
Research: 2,215 clicks in 403 w
Interest: 4 minutes
Concept: Rewards For Breaking The Law
Related: 49 examples / 38 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: customizable chalkboard balloons, holocaust remembrance apps, and public speaking-improving plaforms.
Rewards For Breaking The Law
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