Free Bluetooth Headsets From

By: Alex Covert - Published: Aug 8, 2008 • References: headsets & ohgizmo is giving away free Plantronics Discovery 925 Bluetooth headsets to people who are arrested for talking on a cellphone (without a headset) while driving.

The authors at OhGizmo say that "only the first 734 offenders will get the headsets and the offer is valid for US residents only."

This is a fine example of word-of-mouth marketing. A company does something stupid and the online world comps them some free advertising. You're welcome

Jawbone did a similar viral campaign, but they only offered a $20 price reduction for their headsets.

Stats for Rewards For Breaking The Law Trending: Older & Chilly
Research: 2,215 clicks in 406 w
Interest: 4 minutes
Concept: Rewards For Breaking The Law
Related: 59 examples / 45 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: high-end sneaker brand sandals, water-repellent rubber sneakers, and teardrop trailer house hybrids.