The Kirieshki Bread Croutons Pack a Flavorful Crunch

By: Michael Hemsworth - Feb 26, 2017
References: break.it & packagingoftheworld
The Kirieshki bread croutons have been given a rebranding in order to make the lineup of different varieties more uniform in order to cohesively make them identifiable by shoppers. The new branding for the Kirieshki croutons is the design work of the Break Design creative agency and features simplistic styling with a number of cheeky accents.

The Kirieshki crouton packaging features the stylized K on the upper portion of the package in order to convey that the brand is "The King of Croutons" on the Russian market. Each of the various flavors of bread croutons has been emblazoned with fresh, flavorful ingredient imagery in order to convey how each serving of the crusty bread bites will offer a satisfying crunch with a punch of flavor.