Could the waxing of male hair down there have already become a trend? Judging by the fact that 'masculine' male rappers and hip-hop artists Jay-Z and Diddy are singing the praises of the male Brazilian waxes, it just might have.

Diddy admitted to Metro UK magazine that he waxes his privates, “While I'm getting ready I like to relax with a drink — vodka and lemonade — and listen to some James Brown. Then I'll have a manicure and pedicure — and yes, I wax as well. Men owe it to women to make sure they are well-groomed. I wax my privates.”

While Jay-Z described the benefit of the process to US Weekly magazine as, “Bald is beautiful.”

Trend Hunter was ahead of the curve over two years ago with the Philips Bodygroom that adds an "optical inch" to the manhood.