Prodigy

Brazilian 6emeia Project

By: Ben Preiss - Published:   Updated: Apr 13 2011 • References: boingboing.net & woostercollective
The Brazilians have found some whimsical ways to liven up their storm drains. SAO! and Delufuent teamed up to create 6emeia, a project that involves painting the streets of Sao Paulo.

Implications - Graffiti artists create street art to express their perspective on pervasive social issues and make a subversive statement; this storm drain compares the pollutants that enter the drain to cigarette smoke entering a person's lungs. Businesses can use this practice to their advantage by creating revolutionary and rebellious campaigns in outdoor public spaces. The most successful of these ambient campaigns will also take a gritty social or activist tack to inspire a reaction from passersby and guarantee attention.

Stats for Drainage Graffiti Trending: Older & Mild
Traction: 9,707 clicks in 362 w
Interest: 4 minutes
Concept: Drainage Graffiti
Related: 65 examples / 50 photos
Segment: Males, 18-35
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