Y&R's Brax Sponges Campaign Visualizes the Benefits of their Product

By: Leslie Chen - Published: Jul 25, 2013 • References: yr & adsoftheworld
These Brax Sponges advertisements will make you appreciate your handy dish washing tool in a whole new way.

The campaign consists of three ads created by Y&R in Dubai, UAE and each one addresses different dish washing concerns. You probably already know that some sponges come with rough and soft sides, but the Brax Sponges campaign spells it out for you so its a no-brainer. In one ad, the green rough side is depicted by cactus which means it's "harsh on oven grease" while the yellow soft side is made up of feathers and is "gentle on fine china."

With such simple and direct visuals and words, its hard not to find yourself nodding in agreement with the Brax Sponges ads. Stats for Cacti Dishwashing Ads Trending: Older & Chilly
Research: 671 clicks in 148 w
Interest: 1.1 minutes
Concept: Brax Sponges
Related: 42 examples / 32 photos
Segment: Neutral, 18-55+
Comparison Set: 15 similar articles, including: grayscale victorian-like fashion ads, morbid mischief ads, and landmark-dismissing ads.