These Limited-Edition Brawny Paper Towels Have a New Lumberjack

By: Laura McQuarrie - Mar 6, 2017
References: brawny & hellogiggles
To mark Women's History Month, Brawny paper towels is introducing new limited-edition packaging that swaps its iconic Brawny Man mascot for a female, celebrating that #StrengthHasNoGender.

Last year, Brawny paper towels introduced its #StrengthHasNoGender campaign in celebration of Women's History Month on International Women's Day. This year, it is continuing to tell meaningful stories from inspiring women, particularly those who work in the world of STEM. This includes notable women like self-taught coder Brittany Wenger, oral surgeon and the first woman to graduate from her Ivy League college, Dr. Anna Kornbrot, as well as Vernice Armour, the first-ever black female combat pilot in the US Armed Forces.

As such, Brawny's #StrengthHasNoGender campaign this year is supporting Girls Inc. Operation SMART with $75,000.