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Braun Brings Out The Human in Men

By: Ayman - Published: • References: adsoftheworld & arabaquarius.blogspot
Oh Braun, you had to go and parody the hot issue of evolution to sell your shaving machines, didn't you? Well, as we have learned from numerous campaigns, a controversial ad is a good ad, no matter how many people it offends.

Created by BBDO Dusseldorf, these print ads show you how Braun 'Brings out the human in men'. As an illustration, the ads show a picture of the man (monkey) at 8:00 AM, and another one as a normal human at 8:05 AM after shaving . What a difference five minutes make,

And I have to agree to an extent, there are days when I let my beard grow too long, and I end up looking more like a jungle creature than a human!

The campaign was created under creative direction by Toygar Bazarkava, Stefan Vonderstein and art direction by Lidia Pranjic, Ronald Liedmeier, olaf reys. Stats for Evolution Parodies Trending: Older & Mild
Traction: 8,339 clicks in 330 w
Interest: 4 minutes
Concept: Evolution Parodies
Related: 81 examples / 62 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: surrealist paper sculptures, visuals-integrating guides, and oat-based milks.