Oh Braun, you had to go and parody the hot issue of evolution to sell your shaving machines, didn't you? Well, as we have learned from numerous campaigns, a controversial ad is a good ad, no matter how many people it offends.
Created by BBDO Dusseldorf, these print ads show you how Braun 'Brings out the human in men'. As an illustration, the ads show a picture of the man (monkey) at 8:00 AM, and another one as a normal human at 8:05 AM after shaving . What a difference five minutes make,
And I have to agree to an extent, there are days when I let my beard grow too long, and I end up looking more like a jungle creature than a human!
The campaign was created under creative direction by Toygar Bazarkava, Stefan Vonderstein and art direction by Lidia Pranjic, Ronald Liedmeier, olaf reys.
Stats for Evolution Parodies
Trending: Older & Mild
Research: 8,753 clicks in 414 w
Interest: 4 minutes
Concept: Evolution Parodies
Related: 36 examples / 28 photos
Segment: Neutral, 18-35
Comparison Set: 13 similar articles, including: youth-focused tv streaming services, bias-eliminating interviewing platforms, and turbocharged compact convertibles.
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