These Inverse Refrigerator Ads Have Some Kick

By: Rose Nazarali - Published: Jun 19, 2009   Updated: Mar 24 2011 • References: & adsoftheworld
Brastemp's newest Brazilian ad campaign features a pair of feet doing things you would normally do with your hands.

Advertising their Inverse refrigerator, these print ads definitely command a second look as they portray feet pouring drinks, eating ice cream and emptying out an ice tray.

The ad ends with their slogan: “The only upside down fridge 'n freezer.”

Implications - Instead of going for the obvious approach of preaching about the advantages of its product, Brastemp instead opts for something consumers will find amusing and quirky. For consumers, who are bombarded with ads on a daily basis, it is refreshing to see advertising that isn't afraid to be a little out of the ordinary. Ads like this can be an inspiration for other smart campaigns from other companies around the world. Stats for Using Feet as Hands Trending: Older & Average
Research: 20,028 clicks in 361 w
Interest: 4 minutes
Concept: Using Feet As Hands
Related: 66 examples / 51 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: memorable print ads, shop via print ads, and 3d print ads.