Brassage, a bra the inventor claimed would improve breast health by massaging away toxins, has been pulled from the market. Once sold by Intimate Health for $59 USD, the bra had received rave reviews in ELLE, Teen Magazine, and Consumers’ Digest, among many other elite media outlets.
The Brassage was pulled after ABC’s GMA report showed there was no medical science backing up the inventor, Christina Erteszek’s, claims and argued that it was ‘exploitative’.
Unfortunately for women, this is one great trend idea that did not pan out.
Stats for Massaging Bras
Trending: Older & Average
Research: 9,515 clicks in 369 w
Interest: 3.6 minutes
Concept: Massaging Bras
Related: 47 examples / 36 photos
Segment: Females, 18-35
Comparison Set: 17 similar articles, including: post-baby boob maintainence, extreme massages, and luxury water massages.
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