Superstar

This Miss Mary's Beverage Branding Embraces Vintage Imagery

By: Jana Pijak - Published: • References: lovelypackage and lovelypackage
Conceived by American designer Brandon Van Liere, the Miss Mary’s Morning Elixir packaging highlights retro pin-up branding. This premium Bloody Mary bottle features an illustrated label that evokes an artisan aesthetic while referencing suggestive Vargas girl imagery.

The unique product is branded here as a naughty and coy alcoholic beverage that is not for the faint of heart. Fusing a small-town aesthetic with retro pin-up illustrated art, this Miss Mary's Morning Elixir packaging embodies a nostalgic visual concept.

Reviving retro ad imagery, this alluring bottle and label design features an illustration of a buxom brunette subject who sports a revealing, red one-piece swimsuit. Depicting a subtly sensual air, this bottle's branding is telling of its rich taste.