This Miss Mary's Beverage Branding Embraces Vintage Imagery

By: Jana Pijak - Published: Nov 21, 2013 • References: lovelypackage & lovelypackage
Conceived by American designer Brandon Van Liere, the Miss Mary’s Morning Elixir packaging highlights retro pin-up branding. This premium Bloody Mary bottle features an illustrated label that evokes an artisan aesthetic while referencing suggestive Vargas girl imagery.

The unique product is branded here as a naughty and coy alcoholic beverage that is not for the faint of heart. Fusing a small-town aesthetic with retro pin-up illustrated art, this Miss Mary's Morning Elixir packaging embodies a nostalgic visual concept.

Reviving retro ad imagery, this alluring bottle and label design features an illustration of a buxom brunette subject who sports a revealing, red one-piece swimsuit. Depicting a subtly sensual air, this bottle's branding is telling of its rich taste. Stats for Retro Pin-Up Packaging Trending: Older & Mild
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Concept: Brandon Van Liere
Related: 83 examples / 64 photos
Segment: Neutral, 18-55+
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