Some would argue, however, that these logos are actually still in their proper context. The ninja tossing the Mercedes logo, the Java logo on a properly set table, and hockey players falling all over the Nike Swoosh just seem to fit.
Implications - The iconic golden arch for McDonalds and the mermaid for Starbucks are just a few examples of how dominant corporations are, given their branding is strong. These businesses have reinvented themselves constantly to keep up with their consumer's fast-changing tastes, which has allowed them to remain powerful due to their successful execution of adaptation. As they continue to meet the changing demands of consumers, companies will prove their worth and gain loyalty.