Rockstar

This Branding Identity and Packaging is Simple Yet Visually Expressive

By: Farida Helmy - Published: • References: behance.net and designworklife
Wanting to make sure it sends out the right vibes with its new branding identity and packaging, AURA Natural Pet decided to go for an organic and holistic visual look.

Good branding is all about attracting the right type of customers—the ones that you want to attract—that’s why the all-natural pet care products label decided to keep it simple and let the logotype, color palette and choice of packaging do the explaining for them.   

The brand joined forces with Chicago-based designer Will Miller for its branding identity and packaging efforts, and the collaboration worked perfectly—the proof is in the work.

“Both the business cards and blue bottle labels were printed digitally on an HP Indigo Press using a new technique, similar to older thermography,” says Miller.