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The New Branding Concept for Sandrin is Fresh and Tradition-Infused

By: Farida Helmy - Published: Mar 24, 2014 • References: behance.net and inspirationhut.net
Creating a warm and beautifully crafted branding concept for a meat and dairy deli, the new identity for the small Sandrin shop is a winner.

Capitalizing on its history and giving it a nostalgic and homey feel, Elia did an amazing job at capturing just the right feeling, and attitude for this cold meats, dairy products and vegetables shop.

Using a slabbed logo-type to give the branding concept a crisp, clean and friendly feel, Elia decided on this typeface because it's all about elegant curves, and symmetrical lines.

Losing a lot of business lately to bigger chain supermarkets and shopping centers, Sandrin knew it needed a fresher look to attract new customers to it, and the makeover worked out perfectly.