Commenting on the power of brands in seducing society, Jonathan Darby’s striking images of babies branded with corporate logos present a confronting take on capitalistic marketing as a negative force.

London-based Jonathan Darby believes that he lives in a branded nation, utterly seduced by corporate giants, yet the Nike trainer-wearing artist concedes that he is just as much part of it as anyone else. As such, he chose to use himself in his work, admitting that he is also the subject of this matter.