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Case Study: Trend Hunter PRO 2007 Prediction

By: Tim Warmels - Published: • References: trendhunter
Trend Hunter coined the term Brandaptation in 2007 and since then, we have seen an ever-increasing number of examples of brands stepping into products and services outside of their comfort zones.

OCTOBER 2007
Trend Hunter coined the term Brandaptation in a PRO Trend back in 2007. Luxury car brands like Porsche, Lamborghini and Mustang started applying their established brand to other product categories. Bigger brands were branching out by “offering a wider range of products, often unrelated to their original offering.” They expanded from cars to products like coffee makers, luggage and phones.

OCTOBER 2009
Brandaptation has grown to become a big part of luxury branding, while more mainstream brands join in on the trend. Examples are seen in a variety of industries, from clothing to beer. Stats for Brandaptation Trending: Older & Chilly
Traction: 426 clicks in 160 w
Interest: 4 minutes
Concept: Brandaptation
Related: 281 examples / 216 photos
Segment: Neutral, 18-55
Comparison Set: 103 similar articles, including: luxury brand firearms, benz-branded mobile homes, and luxury branded bananas.