Brand Specific Dress Code - Nashville Nightclub Sets Limits

A Nashville Nightclub has introduced Brand Specific Dress Codes.  The sign outside the club displays a list of unacceptable brands, including: Southpole, ECKO, ENYCE, Sean Jean, Phat Farm, FUBU, etc.  The brand specific dress code is creating controversy both because it discriminates against style and because the brands chosen suggest racial profiling.  One shop keeper described, “You see black people wearing more of these type of clothes. I have it on now. I think he pointed his finger toward black people (talking about) the grills and the Sean Jean. I think he’s talking about more black people.”

From ABC News:
It’s nothing new to establish a dress codes at bars or restaurants, but what if someone said you couldn’t wear your favorite outfit—because of the name brand? That happened at On The Rocks, a bar near Music Row, and some think it has gone too far.
The bar is a popular hangout on Demonbreun Street, but the new dress policy has caused some to question the bar’s motive. “It is discrimination really,” said Jarvis Canty. “I mean, if I pay my money to go in there, I should be able to wear what I want.”