This App Provides Shoppers with a Dedicated Brand Sherpa

By: Katherine Pendrill - Nov 18, 2015
References: zemoga & psfk
Creative agency 'Zemoga' conceptualized a new guided shopping app for 'The North Face,' which provides each customer with a dedicated brand Sherpa. Although brands like The North Face offer loyalty programs, these kinds of rewards do not target customers who are only occasional shoppers. This app is designed to help The North Face build a loyal consumer base by layering experiences that bring value.

To help The North Face strengthen the ongoing relationship with its customers, Zemoga designed a guided shopping app. The app provides customers with a dedicated brand Sherpa who can help assist them with whatever their needs may be. The app is equipped with a two-way communication tool that allows the guide to provide advice, product recommendations and even help book trips.

The idea behind the app is to offer customers a loyalty perk that goes beyond discounts and coupons.