French auto manufacturer Citroen is hoping to modernize the brand with chic accessories emblazoned with the company logo. The insignia is undeniably cool with a sleek interlocking ‘V’ shape appearing on sunglasses, cell phones, jewelry, belts, handbags and snowboards.
Unfortunately, the brand many have an uphill battle ahead of them with car designs from the past that are less than hip. However, the new DS Inside concept unveiled in Paris on the 90th anniversary of Citroen may actually boost sales with its hip DS3 turbocharged hatchback.
Accessories for Brand Revitalization
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By: Elsa Blaine - Published: Feb 18, 2009 • References: carscoop.blogspot