In celebration of its new men’s store in Hong Kong, brand Club Monaco has compiled an inspirational video reviewing western and eastern aesthetic. The two men featured in the short video include designer Aaron Levine and musician Alex Lam. Together, these creative men share their insights into their personal style, what inspires them and the topic of utmost importance the ideal men’s closet.
Aaron discusses his affinity for people who feel comfortable as they are, his distaste for the word "fashionable" and his excitement for Club Monaco and menswear. Lam is displayed wearing a series of meticulous Club Monaco outfits throughout and mentions the importance of fit and creativity.
The Club Monaco video shows of the men’s collection, its designer and inspires all viewers.
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Research: 1,705 clicks in 177 w
Interest: > 3 minutes
Concept: Club Monaco
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Segment: Males, 18-55
Comparison Set: 43 similar articles, including: 18th century-inspired menswear, pattern-blocking formalwear, and solemn city boy editorials.
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