Superstar

YouTube's Brand Camp Helps Advertisers Market Better Online

By: Laura McQuarrie - Published: Apr 28, 2014 • References: youtube and psfk
Brands like Samsung, Ford, Visa and Pantene were participants in YouTube's second ever Brand Camp Program, which recently took place in LA, aiming to help these big-name brands market content online as effectively as some of YouTube's home-grown stars.

YouTube's director of content strategy Jamie Byrne describes that the mission of the three day course is to "treat advertisers like content creators," and brand representatives even got the chance to interact with YouTube stars like iJustine.

Over the rest of this year, YouTube has plans to invite a total of 100 brands to take part in its Brand Camp, which will ultimately help companies boost the numbers of eyes that see advertisements, as well as increase YouTube's revenue.