Skrillex and G-Star go All Out With This Perfect Video Collaboration

By: Ryan Fowler - Published: Jul 2, 2013 • References: adverblog
Band and brand collaborations can definitely be extremely tricky; if they are not executed in the perfect way it can be disastrous for both the music artist and the brand. However, when this is done the right way, these collaborations end up becoming something truly amazing, as is the case with this collaboration between Music artist Skrillex and the brand G-Star.

This is a fantastic example of band and brand collaborations: an amazing track by Skrillex and a video of a pair of G-star jeans being made from scratch go perfectly together. The music video promotion is very inciting and targets its audience with directly, as the individual target audiences for either collaboration participant match up perfectly. Stats for Jean-Stitching Music Videos Trending: Older & Mild
Research: 335 clicks in 151 w
Interest: > 3 minutes
Concept: Beats And Brands
Related: 59 examples / 45 photos
Segment: Neutral, 12-35
Comparison Set: 21 similar articles, including: genuine moisturizing jeans, recycled skateboard guitars, and concert lingerie fashion shows.