The Brake Don't Text and Drive ad campaign takes a morbid look at the ultimate consequence of typing away on the phone when roaring down the road. The victims of this particular outcome have found themselves lying cold on the table of a mortician. Although that might already be disturbing for some, the images are taken to the next level with classic emoticons superimposed onto the faces of the dead.
Created by Blue Hive, an ad agency based in London, United Kingdom, the Brake Don't Text and Drive ad campaign almost looks like the work of a serial killer. In this case, the serial killer is not another human being, but an unsuspecting phone. The campaign was shot by James Day.
Stats for Deathly Emoticon Ads
Trending: Older & Buzzing
Research: 5,567 clicks in 192 w
Interest: 2.6 minutes
Concept: Brake Don't Text And Drive
Related: 62 examples / 48 photos
Segment: Neutral, 12-55
Comparison Set: 23 similar articles, including: infomercial-mocking hair ads, character-copying children ads, and adorable heartache ads.
Deathly Emoticon Ads
More Stats +/-
Character-Copying Children Ads
Infomercial-Mocking Hair Ads
Adorable Heartache Ads
Biblical Script Ads
Anti-SMS Driving Campaigns