Vegetable Bicycling Campaigns
Created by advertising agency Cramer-Krasselt, the ads integrate biking into the local greenery that is grown on these farms. One of the images features a roll of cabbage which acts as the part of the bike's chain.
It's too bad I don't live in Wisconson or I would definitely be interested in going on of these bike tours. The Braise Local Food ads have got me sold.
Implications - Consumers are trying to fight against the increasing number of harmful elements being introduced into the environment. Products that provide a green alternative appeal to shoppers who want to live a more sustainable lifestyle. In order to attract more attention on the market, companies could develop more designs like this.