Brian Kane Made These Nature Billboards to Reduce Driver Distractions

By: Ady Floyd - Aug 4, 2015
References: osocio.org & adweek
Artist Brian Kane created a collection of billboards that blend into the scenic natural along the highway in order to reduce driving distractions. Brain used Photoshop to create these natural-looking billboards so he titled the project 'Healing Tool' after one of the tools used in the photography program.

The billboards are presented along a highway in Massachusetts. This particular highway is covered in foliage. During the day, the Healing Tool provides views of trees and greenery. When night falls, the billboards transition into a scene with a moon suspended in the dark sky. Each transition is able to happen through the use of digital billboards.

This unique art installation is part of Brian Kane's ‘Art for Commuters’ campaign. The billboards provide a peaceful and calming drive for commuters by replacing otherwise distracting billboard ads.