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U.S. Seeing Textured Packaging for the Visually Impaired

By: Katie Cordrey - Published: • References: braillepackaging & twitpic
You might be surprised to find that in addition to the standard label, your next box of Band-Aids have Braille imprinting. An increasing number Braille-labeled packages are showing up on U.S. retailers’ shelves.

All pharmaceutical packaging destined for EU use is required to have information in Braille as of 2010, but the U.S. has no such requirement. In response, the International Association of Diecutting and Diemaking (IADD), an independent U.S. trade organization, has drawn up its own set of Braille standards for pharmaceutical packaging.

The labels finding their way to U.S. stores aren’t limited to prescription medications: Common brands of adhesive bandages and other medicine cabinet items sport the raised dots. Stats for Braille Band-Aid Boxes Trending: Older & Chilly
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