Dream sequences are an effective marketing technique when done properly, and in the case of the visually stimulating and captivating Brad Kremer Nike Hadar mini film, it certainly was! The film focuses on Nike-sponsored athlete Laura Hadar and snowboarding. Hadar is shot in black and white enjoying a bland meal in a diner when the daydream sequence begins. The film jumps from shot to to shot of different areas in the world, using special visual effects to create dynamic colors and interesting scene-to-scene transitions.
Hype Beast describes the video as a "quirky and upbeat daydream piece highlighting not only Laura, her shoes and the sport of snowboarding – but also rather the creative drive to push forward that Nike has become emblematic of over the years."
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