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True&Co;'s Uniform Lingerie Collection Sourced Fit Data From Thousands of Wome

By: Laura McQuarrie - Published: • References: trueandco & refinery29
There are a huge number of women who never have a proper bra fitting and end up with an ill-fitting undergarment with straps that either pinch, mark or sag. However, True&Co; is one company that's on a mission to do things differently, including using data to reveal how women shop for lingerie. The brand's 'Uniform' collection was created with data from 500,000 women, making sure that your undergarments fit as they should for your specific body type.

In order to get started, True&Co; has women take a quick quiz, which helps to evaluate bra fit using the TrueSpectrum bra-sizing system. For example, if you find that your bra straps tend to dig into your shoulders, True&Co; suggests that you may have picked the wrong band or cup size. Stats for Custom-Fit Lingerie Trending: This Month & Popular
Traction: 3,181 clicks in 3 w
Interest: 3.5 minutes
Concept: "bra Fitting"
Related: 82 examples / 63 photos
Segment: Females, 18-35
Comparison Set: 30 similar articles, including: sun-drenched lingerie ads, playful lingerie lookbooks, and brazil-themed lingerie lookbooks.