Underwear as Shirts at Gucci Award Show Afterparty

By: Christina Butty - Published: Jun 6, 2009   Updated: Apr 4 2011 • References: gucci & hypebeast
When Gucci’s creative director Frida Giannini wanted to celebrate her award for International designer of the year from the Japanese Fashion Editors Club, she hit Le Baron nightclub.

The gallery includes party pictures of Japan’s fashion elite, and some of them appear to be wearing their bras as outerwear.

Is this a hint of things to come down the Gucci catwalk?

Implications - Retro fashion is always in, and during the Summer 2009 season, fashionistas aimed to channel 80s and 90s Madonna in their edgier evening looks. Style-conscious consumers made this inspiration materialize by using underwear as outerwear and adding statement accessories, corsets and bustiers, sky-high boots and avant-garde layering to their outfits. Stats for Bra-Baring Clubwear Trending: Older & Warm
Research: 10,964 clicks in 363 w
Interest: > 3 minutes
Concept: Bra-Baring Clubwear
Related: 111 examples / 85 photos
Segment: Females, 18-55
Comparison Set: 40 similar articles, including: flamboyant male rockstar fashion, old hollywood perfume commercials, and gypsy dresses.