The New Krispy Kreme Stores are Designed to Look Like a Box of Donuts

By: Katherine Pendrill - Jun 15, 2016
References: krispykreme & brandeating
Krispy Kreme recently made headlines for its creative new shopping mall kiosks, each of which is shaped like a box of donuts. With many brands deviating from the traditional retail model, these unconventional kiosks demonstrate a clever way for companies to catch the eye of consumers.

The new Krispy Kreme kiosks were recently installed in a number of shopping malls throughout the UK. Unlike traditional food stalls, each of the new Krispy Kreme stores are designed to resemble a giant box of donuts. The back of the stall in shaped like the lid of the box and wraps around in the front to create a counter space. Additionally, the middle of the box is fitted with a display case that reveals the tasty donuts available for purchase.

For those who have always dreamed of stepping inside a box of donuts, these clever kiosks provide the perfect opportunity.