U*tique is an interactive, touch-sensitive, automated luxury store for “life’s little emergencies and indulgences.” The shops offer an assortment of luxury and personal-care items and have made their debut at Studio, the specialty boutique within Los Angeles’s Fred Segal.
U*tique, will dispense gadgets, makeup, skincare and hair-care items by high-end and niche labels. 29-year-old creator Mara Segal explains, “I wanted to bring luxury personal-care products to women who are racing from a hotel to a meeting or a workout and perhaps forgot a lip balm.”
Segal plans to install U*tiques in boutique hotel lobbies, upscale gym locker rooms, nightclub lounges, premium shopping malls and airports over the next two years.
You can view a Quicktime Movie here.
Image Credits for Photos 1-4:
Photography: Michael Jacobson
Model: Laura Weaver
Styled by Flair at Fred Segal
Shoes by Valentino and Jimmy Choo, courtesy of Madison at Fred Segal SaMo
Hair: Carlos Ortiz at Preece & Toff Fred Segal
Make-up: Angell Denler - Studio Beautymix, Stila Cosmetics
Our automated stores allow you to learn about products and have them conveniently dispensed to you with a swipe of your credit card. Our little robot will gently carry your product from its shelf. Our secure network keeps your data safe. And on top of that, there are some interactive bright lights and buttons to thrill you (think Vegas, minus the hangover).
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