U*tique is an interactive, touch-sensitive, automated luxury store for “life’s little emergencies and indulgences.” The shops offer an assortment of luxury and personal-care items and have made their debut at Studio, the specialty boutique within Los Angeles’s Fred Segal.

U*tique, will dispense gadgets, makeup, skincare and hair-care items by high-end and niche labels. 29-year-old creator Mara Segal explains, “I wanted to bring luxury personal-care products to women who are racing from a hotel to a meeting or a workout and perhaps forgot a lip balm.”

Segal plans to install U*tiques in boutique hotel lobbies, upscale gym locker rooms, nightclub lounges, premium shopping malls and airports over the next two years.

You can view a Quicktime Movie here.

Image Credits for Photos 1-4:

Photography: Michael Jacobson
Model: Laura Weaver
Styled by Flair at Fred Segal
Shoes by Valentino and Jimmy Choo, courtesy of Madison at Fred Segal SaMo
Hair: Carlos Ortiz at Preece & Toff Fred Segal
Make-up: Angell Denler - Studio Beautymix, Stila Cosmetics