The Boursin Inspiration Cheese Dips Come in Two Options
Michael Hemsworth — April 5, 2020 — Marketing
References: boursin & talkingretail
The Boursin Inspiration cheese dips have been unveiled by the brand as a range of products that are focused on high-quality ingredients with an attention to premium international flavors. The product comes in 125 gram recyclable pots, and comes in two flavor options including Mexico and India, which are characterized by their curry-based and jalapeño-based profiles, respectively. The cheeses are hoped to draw in a consumers seeking out a sensory experience that's focused on cuisine from around the world.
Senior Brand Manger at Boursin Celina Leroyer spoke on the Boursin Inspiration cheese dips saying, "Now more than ever, allowing consumers to be transported through taste adventures to experience world cuisine and flavors from the comfort of home is key. With a clear consumer interest in bold and exotic flavors, the launch of Boursin Inspiration creates big opportunity for retailers to attract new and light users.”
Senior Brand Manger at Boursin Celina Leroyer spoke on the Boursin Inspiration cheese dips saying, "Now more than ever, allowing consumers to be transported through taste adventures to experience world cuisine and flavors from the comfort of home is key. With a clear consumer interest in bold and exotic flavors, the launch of Boursin Inspiration creates big opportunity for retailers to attract new and light users.”
Trend Themes
1. Premium International Flavors - Disruptive innovation opportunity: Develop a line of high-quality, international-inspired flavors for other food products, such as snacks or condiments.
2. Sensory Experience - Disruptive innovation opportunity: Create immersive virtual reality experiences that combine food tasting with visuals and sounds from different international cuisines.
3. Bold and Exotic Flavors - Disruptive innovation opportunity: Partner with local restaurants and chefs to create a range of exotic-flavored meal kits that can be easily prepared at home.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Develop sustainable and innovative packaging solutions for food products, focusing on recyclable materials and convenience.
2. Convenience Foods - Disruptive innovation opportunity: Create a new line of ready-to-eat meals that feature international cuisine-inspired flavors, targeting busy professionals and on-the-go consumers.
3. Food Retail - Disruptive innovation opportunity: Collaborate with supermarkets to create specialized sections dedicated to international cuisine, offering a wide selection of food products and ingredients from around the world.
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