The Bounty Picks It Up Campaign Makes Clean Up a Cinch

By: Meghan Young - Published: Nov 8, 2012 • References: leoburnett & ibelieveinadv
The Bounty Picks It Up ad campaign might show the impossible, but then again some people might believe what this product is capable of is impossible. Able to swoop in and save the day with ease again and again, the accidental spills that need to be cleaned up might as well save the trouble of going all over the place. Bounty will pick it up anyways.

Created by the Leo Burnett ad agency branch based in Toronto, Canada, the Bounty Picks It Up ad campaign is playful and clever. While spills will never be so perfect, Bounty always will be.

The Bounty Picks It Up was art directed by Anthony Chelvanathan and photographed by Mark Zibert. Stats for Perfect Spill Ads Trending: Older & Warm
Research: 5,756 clicks in 184 w
Interest: 2.6 minutes
Concept: Bounty Picks It Up
Related: 42 examples / 32 photos
Segment: Females, 18-55
Comparison Set: 15 similar articles, including: comic book knife ads, war leader accident ads, and kid-friendly retro ads.