Fiji Water's New Bottle Caps Have a Standout Straw Feature

By: Andrew Sztein - Published: Feb 20, 2013 • References: online.wsj & psfk
Making staying hydrated even easier, Fiji has decided to improve the design of its bottle caps by integrating straws into the caps.

Fiji Water's ingenious solution seriously begs the question as to why someone didn't think of this sooner. Simply put, they created bottle caps with a built in straw. The new bottle caps were unveiled during New York Fashion Week and the Screen Actors Guild awards. These straw-equipped bottle caps were designed with these ritzy shows in mind so that female attendees could enjoy some refreshment without smearing their lipstick on the rim of the bottle.

The bottle cap straws were such a hit that Fiji will be selling the reusable and recyclable straws separately. Stats for Straw-Equipped Bottle Caps Trending: Older & Average
Research: 7,437 clicks in 170 w
Interest: 1.2 minutes
Concept: Bottle Caps
Related: 68 examples / 52 photos
Segment: Females, 12-55
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