The Bose Noise-Canceling Ad Campaign is Award-Winning
By: Tiana Reid -
Published: Jun 24, 2010 Updated: Jul 18 2011 • References: bose
The Bose Noise-Canceling ad campaign is a series of clever ads that shows you how well Bose headphones drown out sound. The ads are so good that they are a winning campaign of the Cannes Lions International Advertising Festival. The advertising agency behind the magic, DDB Singapore, put together three noisy versions of the ad: 'Construction,' 'Noisy Dog,' and 'Crying Kid.'
I feel more at peace just looking at the ads.
Implications - These ads are an effective of way of communicating the effectiveness of Bose Noise Cancelling headphones as they use creative imagery that is accurate and appealing. The buzz which surrounds the award-winning ads will do more than their part in increasing sales for the company.