Bora Bora Foods' Branding Resembles Retro Lunchboxes

By: Jana Pijak - Jun 8, 2016
References: packagingoftheworld
Bora Bora Foods' brand identity is the work of the Aurea Design team. Based in China, the family-owned food brand has been a distributor of artisanal teas and snacks for over 80 years. Referencing the aesthetic of historic Chinese packaging, Aurea Design creates a collection of colorful tins that are reminiscent of retro lunch boxes and decorative containers.

Whether housing teas, soups or other Bora Bora Foods essentials, these tins range from lunchbox-shaped containers to compact tins. Varying in size, shape and color scheme, the tins embody an old world aesthetic and stay true to the brand's family-focused values. A household name among many living in China, Bora Bora Foods reinvents its image with contemporary tin packaging that is an homage to the company's past successes and longevity.