This Specialty Blend is Designed to Boost Athletic Performance
Katherine Pendrill — October 29, 2015 — Lifestyle
References: truestartcoffee & foodbev
'TrueStart' is a specialty coffee blend that is specially designed to boost athletic performance. Although many people rely on coffee to keep them going throughout the day, athletes also uses caffeine to power them through different activities. This specialty blend is designed to give athletes a powerful caffeine boost exactly when they need it.
TrueStart is the world's only performance-enhancing coffee with a regulated caffeine content. While the caffeine in an ordinary cup of coffee can vary wildly, TrueStart guarantees the same amount of caffeine in every serving. The specially blend is designed to be consumed before a sporting event in order to give athletes the power and focus they need to perform at their best. Not only does the coffee deliver the perfect caffeine boost, but it also tastes great.
The performance-enhancing coffee offers a new way for athletes to prepare themselves for physical activities.
TrueStart is the world's only performance-enhancing coffee with a regulated caffeine content. While the caffeine in an ordinary cup of coffee can vary wildly, TrueStart guarantees the same amount of caffeine in every serving. The specially blend is designed to be consumed before a sporting event in order to give athletes the power and focus they need to perform at their best. Not only does the coffee deliver the perfect caffeine boost, but it also tastes great.
The performance-enhancing coffee offers a new way for athletes to prepare themselves for physical activities.
Trend Themes
1. Performance-enhancing Beverages - The growing demand for plant-based and natural beverages that help improve athletic performance creates a disruptive innovation opportunity for companies.
2. Personalized Coffee Blends - The customization trend in the food industry can be applied to coffee, allowing customers to personalize their blends based on their unique needs and preferences.
3. Caffeine Regulation - The need for regulated caffeine content in food and beverage products is a trend that presents opportunities for innovation in the industry.
Industry Implications
1. Specialty Coffee - Companies can focus on creating unique blends for specific purposes, such as athletic performance or mental clarity, to attract customers seeking functional beverages.
2. Sports Nutrition - Combining coffee with other nutritional supplements can create a new category of sports nutrition products that enhance athletic performance.
3. Food and Beverage Regulation - The need for standardization of caffeine content in food and beverage products presents opportunities for companies specializing in testing and compliance services.
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