BooneOakley Makes a Simple But Successful Business Tutorial

By: Tisah Tucknott - Published: Jun 8, 2009   Updated: Apr 4 2011 • References: zazzle & digitalbuzzblog
BooneOakley, an interactive advertising agency, has ingeniously created an original website that essentially showcases the agency from the portfolio right through to the “Contact Us” page.

Although this viral YouTube video for BooneOakley is extremely simple, it still reeks of creativity.

Check out this unique approach to advertising, and let me know what you think!

Implications - Today's world is one of marketing cynicism, especially when one considers the sheer amount of disingenuous media that consumers are bombarded with every day. Consumers tired of being sold to with elaborate and patently transparent advertising would definitely find this kind of straight forward approach refreshing, and ultimately be drawn to this firms inherently ironic self-deprecation. Any company struggling to appeal to younger viewers should definitely take note of this clever strategy. Stats for Viral Site Explanations Trending: Older & Mild
Research: 2,677 clicks in 363 w
Interest: > 3 minutes
Concept: Viral Site Explanations
Related: 52 examples / 40 photos
Segment: Males, 12-55
Comparison Set: 19 similar articles, including: interactive penile ads, interactive illustrations, and interactive holiday campaigns.