Some of the most instantly sensational advertisements feature well-known faces, like these Bookdealers Biographies ads do. Not only do these ads feature familiar faces, but they also take it one step further by featuring individuals who have had epic impacts on the world, such as Marilyn Monroe, Muhammad Ali, Albert Einstein and Martin Luther King.
These Bookdealers Biographies ads were created by advertising agency Ogilvy, which is situated in Johannesburg, South Africa. The creative directors behind the campaign, Fran Luckin, Bridget Johnson and Mike Martin, helped to ensure that these ads convey the brilliance of Bookdealers Biographies.
The four Bookdealers Biographies ads that were published in May 2011 all follow a common pattern, where the star's eyes are cut out and replaced with new ones. This can be interpreted as the advertiser's way of stressing the seamless nature of their must-read biographies.
Stats for Iconic Retina Reads
Trending: Older & Chilly
Research: 1,842 clicks in 260 w
Interest: 4 minutes
Concept: Bookdealers Biographies Ads
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
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