Joe Bookshelf

By: Alex Covert - Published:   Updated: Apr 11 2011 • References: madeindesign & 7gadgets
Check out this bookshelf that is shaped like a polar bear. It appears, itself, to be made of cardboard and look rather sturdy. The shelf is designed and manufactured by Ibride - a site that is cool but, difficult to navigate if you're in a hurry.

Implications - This polar bear-shaped book shelf is an example of the novelty design that is becoming more and more popular as time progresses. Today's fun-loving consumer enjoys a silly element, especially in consideration of today's chaotic society and the toll it can take on one's mentality. Thus, companies can incorporate a sense of whimsy in their product design to ensure consumers don't only like their products, but enjoy them. Stats for Polar Book Trending: Older & Mild
Traction: 5,085 clicks in 399 w
Interest: 4 minutes
Concept: Polar Book
Related: 81 examples / 62 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: virtual video stores, whimsical modern art parties, and deceptive tablet flasks.