Bonk Lube Packaging Takes a Bare Approach to Clearly Labelling Contents

By: Amelia Roblin - Published: Feb 13, 2014 • References: & thedieline
When a person shops for personal lubricant, he or she is generally looking for something quite simple -- something that's presented like Bonk Lube packaging. Brienne Welsh of New York has developed a branding strategy for an intimate jelly that's stripped of the nasty chemicals and the unnecessary scents and flavors, promising only high quality organic ingredients.

To communicate such a pure and clean product, the designer began with a plain white tube. The name of the lotion is written clearly in a playful but coherent typeface and the amount of text has been naturally reduced. Bonk Lube packaging includes an earthy-looking brown card box to reference its raw ingredients. Finally, both containers are branded with a crisp logo of intertwining male and female symbols to reinforce the sexual theme. Stats for Naked Emollient Marketing Trending: Older & Buzzing
Research: 4,949 clicks in 118 w
Interest: 1.4 minutes
Concept: Bonk Lube Packaging
Related: 94 examples / 72 photos
Segment: Neutral, 18-55
Comparison Set: 34 similar articles, including: mad monkey branding, inner beauty branding, and adhestive handle branding.